START-UP BUSINESS 101

START-UP BUSINESS 101
The realm of business and economics has undergone a sea change in recent years. Conventional avenues of employment have been affected by recent developments in technology, mostly in communication technology. In severe cases, they have even been rendered obsolete. Being successful in this cutthroat market requires constant reinvention and innovation. In recent years, the business sphere has been dominated by multinationals with several thousand employees working like programmed drones, burning their midnight oil and petering out a droll existence. They mint money for someone else, with a life devoid of challenges and creativity. Such a work atmosphere renders it virtually impossible for individuals to explore their untapped potential. Of late, people have recognized the value of their suppressed potential, and are looking for ways and means to tap into the same. This shift in mentality has given rise to the trend of enterprises with a limited workforce but infinite potential, which have acquired the name start-ups in modern business lingo. There is nothing better than being your own boss, and this is exactly what a start-up business gives you. The freedom to identify business opportunities and pursue them according to your own preferences and methodology is what leads several professionals…
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